After visiting Hartford I went home with Erica Freudenberger to her very beautiful house in Catskill. Erica had very kindly offered to put me up for a few days and introduce me to librarians in the Hudson Valley region as well as show me her own fascinating library at Red Hook – which will get a blog post all of it’s own.
On Thursday Erica took me along to the Mid Hudson Library System (MHLS) Future of Programming Workshop, in Ploughkeepsie.
I should start by explaining that library programming has a different context in the States, it means organising events and activities rather than something to do with computers. In the United States many public libraries have Programming Librarians with the responsibility of creating and organising all activities and events run in libraries.
The MHLS consists of 66 public libraries and It was great to be introduced to key library personnel from the area.
In the United States, much like in the UK, there is a downward trend in footfall and circulation. Programming, for all ages, is a growth area and is a way for libraries to further a core activity of facilitating knowledge creation. The workshop aimed to promote increasing community connections through programming.
The session was introduced by Rebekkah Smith Aldrich, MHLS Co-ordinator for Library Sustainability. Rebekkah explained the importance of focusing on community needs rather than a library’s needs and wants. Libraries need to help build communities by continually looking for new ways and ideas to meet ever changing community needs.
The first speaker was Janie Hermann, Public Programming Librarian at Princeton Public Library, New Jersey. Janie told us how adult programming had been minimal at Princeton, however programming for all ages has grown in recent years and the library now offers over 1,700 public programs per year. The programming team is cross-departmental with Janie being the full time lead but 14 other team members each participating for a variety of hours to produce a wide range of events. She said that there had been a culture shift and there was now more emphasis on programming at Princeton Public Library than anything else.
Key tips Janie made were:
- Just because something is free – you don’t have to offer it. Running events and activities is never free, staff time needs to be considered. Set goals and objectives for events.
- Find a balance – what is too much and what is not enough? Princeton runs events 5 – 6 nights per week, this offers free entertainment to customers and residents.
- Princeton sends out a weekly newsletter ‘ This Week in the Library’ at 7am every Monday. This enables people to set their calendars every week,
- Think thematically, programming in quarters so people can take part in a series of events
- Check that the collection can back up and support the programme.
- Work with the collection development librarians, do an author’s books circulate in your libraries?
- Do some blue sky thinking with your team – nothing is too outrageous, be adventurous, it doesn’t mean that every suggestion has to run.
- Play Pause Rewind Delete – weed your programmes just like a collection. Look at partnership programmes annually, get rid of what’s not working to make way for the new.
- You have to be flexible and spontaneous.
- Take ideas from the community – listen to your community.
- You need to have good PR, good staffing and a programming budget.
Some of the successful programmes put on by the Princeton team include:
- Election Night at the Library – big screen
- World Cup football – big screen
- Rubik’s Cube competition
- Royal Wedding guests – dressing up and big screen
- Opera at Princeton – partnership with University
- Environmental Film Festival – invite entries, screen films
- Student Film and Video Festival – children to 24years
- How to – skills sharing festival
- Civic Hackathon – designing apps for the town
The second speaker was Erin Batykefer, co-founder of The Library as Incubator Project and Programming Librarian at New Canaan Library. Erinn suggested that we need to re-frame what we do in the library, to connect people to information. The purpose of libraries is to exchange information and books are not the only way to do this. The reference section is no longer relevant we now have more up to date information on the Internet but we should also recognise that sometimes information is held in people. Libraries should see the people we serve as collaborators in the information exchange.
Erinn’s view is that programming should be treated as collection development. The events calendar needs to be representative of the community. Libraries should respond to suggestions from the community and provide events in a range of formats. Ideally thematic suites of programmes should be created so people have the opportunity to join at multiple points.
Erinn’s key areas to consider when organising a programme calendar are: Subject, Format and Diversity. Examples at Canaan Library include:
- Skill Shares – e.g. knitting and crocheting, intergenerational, peer to peer learning, the library acting as facilitator.
- Workshops – e.g. paper making workshop
- Classes – e.g. IT, WordPress bootcamp followed up by monthly blogging get together.
- Lectures – e.g. Birds of Prey, Bee Keeping
- Author talks – partnering with schools and colleges
Erinn’s tip for ensuring diversity in the programming schedule is to ‘shelve’ programmes in Dewey. She does this simply by putting programmes under subject headings and colour coding the subjects. If the programme calendar is in a range of colours, diversity should be achieved.
Hudson Valley Libraries – early adopters, investing staff time in programming
The final session looked at three MHLS libraries that successfully use extensive programming as part of their core service.
Erica Freudenberger – Director of Red Hook Public Library
Patti Haar – Director of Patterson Library
Sue Ray – Director of Catskill Public Library
Some of the great suggestions and ideas shared by these librarians were:
- Use your community’s skills – library as a facilitator
- People like to be asked to share their skills
- Listen to your community and do it for them
- Serve the entire community not just those who use the library
- Use community spaces for events – get out of the library, leave the building and meet people
- Collaborate – run programmes with school librarians or local groups
- take story times out of the library – visit local businesses, learn about baking, police, fire services
- Successful programming takes commitment, funding, time and food – always serve some food
- Programming is about experiential learning
- The library is a venue facilitating knowledge creation
- It will take time to build a public following
- Don’t charge for anything
- CANI – constant and neverending improvement
- Hire the right people with shared vision and values
- Proper outreach – there is no limit!